Our Story
Inspiration and Passion
In 2001, we began producing our first collections under the BWHICH brand, after gaining creative experience within the world of fashion.
Our mission is to create high-quality apparel that combines elegance and durability, while committing to the use of sustainable practices and innovative materials.
We are committed to exceeding our customers’ expectations by offering garments that not only provide excellent value for money, but also reflect their values and lifestyle.
The fashion content curated by our design studio makes the collections accessible, with the aim of balancing style, comfort, and trends, while making the shopping experience enjoyable and approachable (creating the perfect look).
The production of garments under the BWHICH brand is strictly Made in Italy!
A New Idea Was Born
Creativity lies at the heart of our philosophy, and each season allows us to channel it—with great enthusiasm and passion—into the exploration of materials and styles for our new collection.